We hate to break it to you, but if your website takes three or more seconds to load, 50% of your visitors will abandon it immediately.
Given that patience isn’t a virtue amongst website users, this is all the more reason to choose a server location closer to your audience. Why? Because the location of your website’s hosting server has a direct impact on your website’s speed. Doing so will help to reduce the distance your website data needs to travel, thereby decreasing loading time and increasing page loading speed.
In particular, when it comes to mobile e-commerce users, even a slight speed improvement can have a positive effect.
In an ideal world, your hosting server location should be as close to your audience as possible. Doing so means your website and web pages will load faster. Remember, your audience matters, so don’t let your website suffer just because you chose a far-away hosting location.