The long-anticipated .kids top-level domain has its first live site, and the registry has announced plans to start selling domains towards the end of the year.
The contractually mandated nic.kids is now resolving, leading to the registry web site of the DotKids Foundation.
Hong Kong-based DotKids, which has close ties to DotAsia and ICANN director Edmon Chung, said the plan is to start a sunrise period in the third quarter and go to general availability in the fourth quarter this year.
There’s also going to be a special registration period for children’s rights groups and a Q3 “Pioneer Program” for early adopters.
The idea behind the gTLD is to provide a space where all content is considered suitable for under-18s, though the exact policing policies have yet to be written.
DotKids won the rights to .kids, somehow beating rival applicants Amazon and Google, in 2019.