What Is URL Redirect and How Does It Work?

Posted on:2022-04-22 17:43:17 Views: 335

URL Redirect (also referred to as URL Forwarding) is a technique which is used to redirect your domain's visitors to a different URL. You can forward your domain name to any website, webpage, etc. which is available online.


Redirects use status codes defined within the HTTP protocol.


Based on this, URL forwarding may be of the following types: 301 (permanent), 302 (temporary) URL Redirects.


301 Redirect


URL Redirect 301 is a permanent type of unmasked redirect. It should be used if your website was permanently moved to the new address and you want it to be indexed by search engines (all traffic and existing SEO value will be routed to the destination URL). It is considered to be the most efficient and search engine-friendly method for webpage redirection.


302 Redirect


302 redirect is a temporary type of unmasked redirect. It should be used if a certain URL has been changed to a different address temporarily. Search engines will index the original URL and not the destination URL and display the original URL in search results.